Postcard

This postcard exercise was a very important exercise because it gives you experience in all 3 design softwares. You are able to learn how to create clipping paths in Photoshop, which I now use for almost everything. I also got much better practice on creating illustrations on Illustrator. Finally, I got better sense of creating a well organized hierarchy layout in InDesign. It is a great exercise in design communication because like I said with InDesign you get a much better sense of organized hierarchy.
Without organized hierarchy you are not able to communicate with your audience your personality.

I used a reddish burgundy color in my postcard because it matched my shirt and my hair. This created unity on my postcard between the background and my photo. With this unity of the photo and the background it gives a sense of balance to the assignment. The fonts I used were Marydale and Swister. I used these two fonts because they were very playful and bubbly while being serious at the same time. This represents my personality very well, it communicates that like my font I am very playful and bubbly, but when I need to be serious I am all about business.

While creating this you really have to focus on design hierarchy and I did just that. For this I made the text and my picture the same size to create a sense of balance between the two items. I also created a box out of graphics around the text and my picture. On the left and the right I put faders and I made it so they were the opposite of each other, one slider was at the top of the line and the other was at the bottom of the line. For the top I put my title and name while at the bottom I had a sound wave that while at different levels, creates very nice balance between it and the title. I also created one thin line that my picture rested on to make it not look like a floating head and connected my sound wave graphic with everything else. My hierarchy did work. Everything flows very nice throughout the postcard and it is very organized.

One element from Photoshop, InDesign, and Illustrator was required for this assignment, I think it was to get us all more familiar with the softwares. In a world of communication you really need to know how these three softwares work. With this assignment we got more away from basic, simple elements of these softwares and more into intermediate level design elements. These elements we used, such as creating a clipping path, have been very useful and actually would have improved my other assignments had I known how to create one when we were doing them.

All of the assignments we have created during this semester has been useful, but this assignment has taken our basic level design to the intermediate level design. We focus more on design hierarchy and how to keep balance throughout your designs. We are now able to communicate through our designs much more effectively.

Logos

Logos are a big part of having a company. They make your company recognizable to people everywhere. Without a logo your company would fail because no one would know how to recognize you. Five good logos are Twitter, Dominos, Apple, Fedex, and Target.

Target:

Target has a very effective logo for its color and simplicity. The logo is a target plain and simple, it's the name of the company so people are going to see it and instantly recognize the company. The color is also effective because when thinking about targets most people would associate the color red.







Fedex:

 Fedex is an effective logo because of its very subtle hidden design in it. In the logo between the E and the X is an arrow which is effective because it really conveys their mailing services. It is very subtle which is effective because because it's not thrown at you and in your face.

Apple:

Apple is one of the most recognized companies not only for their products, but for their logos. Like Target, Apple's logo is the company. It is an apple. When companies make their logos what their companies are people recognize them instantly and that is what makes them effective. This is why Apple has an effective logo.






Dominos:

Again with logos being what their companies are, Domino's Pizza has an effective logo for that reason. On top of the dominos being in the logo, the logo is very organized. Everything is enclosed in the square shape, which also looks like a pizza box.








Twitter:

Finally we look at the Twitter logo. In this day all social media sites have a blue logo, so twitter's logo is effective because it has that blue color that tells people that it is a social media site. This is also an effective logo because the logo is a bird and birds make a tweeting sound when they chirp, so this logo is effective because it symbolizes the name of the company.




If you're looking at a company the first thing you probably notice is it's logo. A logo is one of the most important aspects of promoting your company. It is how people recognize you. If you don't have a effective logo you won't have a very successful company.