What makes a good design?

In the design world you have to take in multiple factors such as color, font, layout exc. To make a good brochure, business cards, or flyers for example. If we don’t think about these things while making a flyer, or anything else, then we will have a terrible design that will not be effective at getting your message across.

Good Designs:

Brochure-

This brochure is an example of a good brochure because it has good images of Paris, showing you some of the nice sights you can see when you travel there, including the Eiffel tower. The picture on the front is also good because it shows Paris in the middle of the map and is very bold. The brochure also kept the words to a minimum while also giving you the information you need. One thing about a bad brochure is excessive amounts of writing where 90% of the brochure is writing. The font of the brochure is also good because it is legible which is very important, but it also fits with the “Paris” theme. It’s very elegant just like Paris is. This is what makes this a good brochure.

Business card-

This business card is good because it is very simple, and gives you just the information that you need and that’s it. The most important information, the business name, is in a large font while their motto is slightly smaller font. It is also in close proximity showing that you should associate the motto with the company. The color is also effective because it alternates back and forth between orange and grey, but the most effective part is that the motto says “we do everything” in orange and then listed under the name is all of the business card owner’s specialties in the same color.

Flyer-

This is a good flyer because it is very creative. Because it is a spiritual retreat it was a very smart choice on the designers end to use a creative font that is still legible to the viewer of the flyer. The font size was well done too it kept the events name in the largest font size, while still keeping other important information big without oversizing the event. The proximity is well done because the what, when, and where are kept next to each other all in the circle while all the other information is outside of the circle. The colors of the poster are also a good choice because it’s very calming pastel colors. This is a good choice because it’s a spiritual retreat and you go to be calm and relaxed.

Bad Designs:

Brochure-

This is a bad deigned brochure because it looks like the designer of it was a college student who waited 10 minutes before it was due to actually start the assignment. The designer barely used color, most of it is only white which does nothing to attract people to the brochure, and then the rest of the brochure is an ugly mustard yellow. There is also to much negative space meaning that there is quite a bit of information that could have been included but wasn’t. We know almost nothing about this school. There are also too many different fonts and font sizes which is confusing to the viewer.

Business card-

This business card is a bad example because it has way too much going on. There is no negative space so everything is in close proximity to each other. With everything clumped together there is no organization and things become very confusing. The font size is also contributing to the poor design because important information is very small. At first look at this card the viewer doesn’t know what this woman does, but if you look at the very bottom in the smallest font on the card you will find what she does. This information should be in a much bigger font than her social media sites. Also the graphic is kind of creepy and not very inviting.

Flyer-

This flyer is a bad example because of the font, graphics, and the layout. For starters the font is a cheesy comic sans like font, and we all know that comic sans is a joke of a font. The font also doesn’t go with the theme. A tea party is civilized so the theme should also be civilized or mature. Now same can be said about the graphic. Why would you include tiaras on a flyer for a tea party? What about the little girl? Why is she on it? Wouldn’t it make much more sense to have a picture of a tea party, or even just a mother and a daughter? Finally, there is the layout, there shouldn’t be a box surrounding where the information is going if it is just going to flow out of it. It just makes the whole design look bad, it shouldn’t flow out of the box. That’s what makes this a poor flyer design.