Audio
communication is the most effective form of communication. It is incredibly
hard to get an interesting and compelling story across to your audience. You
need to make sure you have a good plot, as with any form of communication. You
also need to make sure you have good sound effects that match the general theme
or feel of your message.
With visual communication, there are a few standards that are a little
different than with audio and written communication. For starters visual
communications need to account for symbolism, color, and images. Important
aspects of visual communication are its color and symbolism. Color emits
emotion and you want to have the right emotion to get your message across. Symbolism
is probably the most important aspect though because it is how you get the
majority of your message across to your audience. You have to make sure it’s
subtle, you want your audience to recognize it, but don’t “throw” it in their
faces.
Three
logos that do a good job of visually communicating are, Tostitos, Amazon, and
ToysRus.
First is Amazon:
Amazon is a good logo because it is very simple and to the
point. The symbolism is subtle and effective. The arrow is placed in such a way
that it looks like a smile, symbolizing that you will always be happy with your
service from amazon. It also is an arrow going from A to Z, implying that they
have everything you could possibly need. Finally, the color of the arrow is
effective because it is a warm yellow, which is associated with happiness which
goes back to being happy with the service of Amazon.
Next is
ToysRus:
This
logo is good mainly for the color. The color in the logo is so whimsical and
fun. It represents the youth of the store. They want the children to see the
fun colors and tell their parents that they want to go play with all the toys in
the fun store. The font also makes this logo very effective. It is a very
playful font that you would see on a kids show, like sesame street for example.
The Backwards "R" makes this effective also because it makes it seem
as if a child wrote it.
Finally, we look at the Tostitos
logo:
This
logo is well done because of the color and symbolism. This logo has the warm
and happy colors of yellow and a dull orange. Now the color alone isn’t why
it’s a good logo, it’s also the set up of the logo. The two Ts represent people
enjoying the chips and a nice bowl of salsa (The dot of the I) That combined
with the colors is why this logo is effective.
These
three logos all are great examples of effective logos because that all have
subtle messages that convey their product. With their combinations of color,
symbolism, and font they convey playful creative logos. Visual communication is
all around us and it is highly under appreciated.
